SEO reasons

Improved positions in search engines: SEO optimization helps websites appear higher in the search results of search engines such as Google. When a website appears on the first page or even at the top of the search results, there is a greater likelihood that people will click on it. As a result, the site attracts more organic traffic from people actively seeking the offered products or information.

Builds credibility: Websites that rank high in search results are often perceived as more trustworthy and credible by users. This trust can contribute to a more positive perception of the brand or website.

Brand recognition and awareness: Repeated appearances in search results and providing valuable content to the target audience can help build brand awareness. When people repeatedly encounter a brand, they begin to recognize and remember it, leading to increased trust and loyalty.

Long-term results: Unlike paid advertisements, which stop once the budget is exhausted, the benefits of SEO persist in the long term. Once a website has achieved high positions, it can continue to benefit from organic traffic without ongoing advertising costs. This, in part, contributes to the particularly high return on investment (ROI) of SEO.